Copilot or custom application: how to choose

Microsoft Copilot and generic assistants are excellent for cross-cutting tasks: writing, summarizing, quick analysis. For many teams, that is the right starting point, at low cost.

Custom builds become relevant when your advantage lies in a process or data that is uniquely yours: a specific workflow, integration with your systems, precise business rules.

Our rule: start with the standard tool, measure its limits, then invest in custom work where it creates a durable advantage. One does not replace the other — they complement each other.